A few customers have recently asked me if they should host their multilingual sites locally for the market they are targeting, while others with locally hosted sites have asked me about the implications of moving to the cloud.
Reading between the lines, the premise of such questions tends to centre around SEO and so my post is somewhat more marketing-oriented than IT. All comments are welcome.
I recently read an interesting blog article citing “25 things translators should never do”. Whilst a company’s employees may have a contract or be given guidance by fellow employees or their boss, freelance translators trust their opinion, instinct, business acumen, or all of the above, in order to decide how to behave. This raises the question as to whether these ideas vary greatly between translators, whether there are any generally accepted rules, and how clients view different behaviour. (more…)
ABDN is working in partnership with UK Trade and Investment to host a seminar on International Trade in Leeds next week.
Date: Wednesday 18th May 2011
Time: 6:30pm – 8:30pm
Venue: Irwin Mitchell Solicitors Leeds, 2 Wellington Place, Leeds, LS1 4BZ (more…)
Footage of the Web-Translations stand at Internet World with comments from Sunita Persad and Cassandra Oliver.
A recent report by the Common Sense Advisory states that global companies need to have multilingual websites in order to compete on an international scale.
According to the report, an English-only site can be read by 23.2% of the global online population. Making it readable in simplified Chinese adds 22.3% and Spanish 9.0%. (more…)
Web-Translations is looking to recruit a Personnel, Partner & Agent Manager to help recruit, manage, and train our team.
The successful candidate will recruit and manage a team of freelance sales agents, recruit and manage partner companies to our affiliate scheme, and recruit new team members to the office.
A large part of the role involves training, motivating sales people and holding people to account for their performance.
More details about the role and what we’re looking for are available on our website, but if you feel you’ve reached the ‘glass ceiling’ in your current role, and that your potential is not being exploited, this is an excellent opportunity for you to shine.
If you’ve got 5 years or more of sales management experience (especially in the recruitment or translation industry), and have a proven record of being able to drive team performance, we’d love to hear from you!
To apply for this vacancy, please email your CV with a covering email stating why you wish to work with us to: recruitment@web-translations.com.
Web-Translations is pleased to announce its acquisition of Batley-based company Live Translation.
www.livetranslation.com is the world’s first real-time translation service powered by human translators. It offers professional translation in minutes as well as a fully managed document and website translation service, making it the ideal complement to Web-Translations’ existing portfolio of services.
With prices starting from as little as £1.99, Live Translation is ideal for translation of emails, text messages, and blog posts.
Managing Director of Web-Translations Daniel Rajkumar is naturally thrilled about the takeover:
“This is a great opportunity for us, as we can now cover both ends of the market: the corporate and SME clients who have planned budgets to spend on their translation needs, and the smaller businesses and individuals who are looking for a more economical service, but still demand a certain level of quality.”
The next step will be to localise the website into different languages, then integrate Live Translation with email-translations.com, and other services such as blog translation that Web-Translations is already offering. The service will also be expanded to include additional language pairs.
Sign up for your free Live Translation account here to try it for yourself!
Register free online (a saving of £30) for Internet World (10-12 May, Earl’s Court – London) and come and hear about the success we’ve brought to South African Airways by localising their website.
Our Managing Director Daniel will be presenting our case study of the South African Airways website localisation project at 15:00 on Wednesday 11th May in the Content Management Theatre.
We’ll also be on stand E3055, showcasing recent client success stories and demonstrating how localising your website can dramtically improve your bottom line.
We look forward to seeing you there!
Web-Translations will be exhibiting at this year’s Internet Retailing Expo at the Birmingham NEC from 23rd-24th March.
The expo brings together leading marketing, software and service providers to help all kinds of companies involved in online retail to grow and succeed.
Our Managing Director Daniel will be presenting as part of the Jumpstart programme:
Increasing export sales to foreign markets
While the UK leads the way in ecommerce, relatively few etailers profit from exploiting foreign markets. In his presentation, Daniel Rajkumar will explain how a multi-market, multi domestic approach to ecommerce helps increase visitor confidence to drive up conversion rates. In addition to best practice, Daniel will divulge secrets and practical tools for your multilingual eMarketing strategy, including the use of Social Media, SEO, PR and local affiliate networks to drive traffic and revenues.
Whether you’re a global company operating in many markets or a domestic business looking to export for the first time, Daniel’s presentation is pitched to cover the basics as well as some advanced practices, useful to strategic decision makers and practical implementers alike, you are sure to come away with ideas and inspiration that will open your eyes to the lucrative potential of non-English markets.
View the presentation schedule online
Register online free at http://www.internetretailingexpo.com/
We hope to see you there!
Join Web-Translations and a host of other international business experts at the betterbusiness Going Global Workshop, next Wednesday (9th March) at Lacon House, London.
This event will focus on how to take your business global. With growing populations across the globe and the rise of the developing nations, can your business afford to miss out on these lucrative markets? (more…)
