As its imports from and exports to other nations continue to increase at a dramatic rate, and the Chinese government’s continued efforts to encourage citizens to buy home-grown products are proving successful, can The People’s Republic of China really still be considered as an emerging market?
China’s economy has been growing by an average 10% every year for the last 3 decades, the fastest growing major economy in the world. It is the second largest economy after the USA, and could overtake the United States as early as 2020, according to experts at Standard Chartered Bank.
China is also the largest exporter and second largest importer of goods in the world, and became the world’s top manufacturer in 2011, surpassing the United States.
We met Amy Karim at the Internet Retailing Expo in March, where we spoke to her about expanding her online bridal accessories business internationally. She’d already decided to target Germany as a new market, and so our International Blast service was the ideal solution to get her started. (more…)
In a recent poll, 90% of internet users in Europe would visit a site in their own language when given the choice. Meanwhile, 53% would still use a site if it was in English rather than their native language. However, despite this relatively high figure, these users would not necessarily be happy about the lack of information available in their own language, with 44% of respondents stating that they felt they did not necessarily receive all the facts when the website was only available in another language. (more…)
Looking at facts and figures relating to tourism in the United Kingdom can give us an insight into why people visit the country, what they look forward to the most, and why they would return. This is very important in the world of translation, in order to offer services to industries that would benefit the most from translating their websites, brochures and menus, to name but a few.
With the Olympics coming up next year, which will attract a huge number of multilingual tourists from all over the world, this is the perfect time to look at the statistics, and determine which areas of British culture are likely to attract visiting tourists. Companies within these fields could potentially reap huge rewards from offering details of their services in the right languages so that foreign tourists can understand what is on offer, and make the most of their trip to the UK. Not to mention that upon receiving a warm welcome, and being addressed in their own language, those tourists are more likely to think highly of our culture and country in general, and potentially more likely to recommend a visit, or even to return themselves. (more…)
Piracy is a worldwide concern, yet interestingly; there is no true universal meaning of “copyrighted material.” Each country has its own separate laws to protect or release media and software to the public. Many countries have strict laws against piracy that provide artists and developers with the legal ability to prosecute those who pirate their material. However not all governments have incentive to protect copyrighted materials, which can cause problems for the country itself and for those with stricter regulations. Thus, while you don’t need a criminal justice degree to understand them, exploring some of the measures being taken to prevent international piracy requires a brief explanation of the difficulties in dealing with unequal copyright laws.
Daniel Rajkumar of Web-Translations and Altug Inci of The Related Group discuss their partnership, the latest innovations in technology, and the international trade opportunities available in Turkey.
The Related Group is a digital marketing company based in Turkey aimed at businesses who need to apply technology in the most up-to-date and innovative ways.
The company is composed of several brands:
euro.message, the flagship brand, primarily offers a comprehensive email and mobile marketing system; Made by Cats, a digital agency specialising in website projects for blue-chip and corporate clients; Brandmail provides database marketing services; The Related also represents Omniture analytics and optimisation services in Turkey.
Web-Translations has partnered with The Related Group to offer an extended portfolio of services to all our clients.
For more information on multilingual email marketing campaigns and managing international digital marketing, please email sales[at]web-translations.co.uk or call +44 (0) 113 8150460.
International trade has many benefits, some of which are more obvious than others. Detailed below are key benefits highlighted by clients who have made international trade a major part of their on-going business strategy.
Read on as Charles Purdy, Director of Smart Currency Exchange Ltd gives his insight on the main advantages of international trade.
In this video, Daniel Rajkumar presents the case study of the South African Airways website localisation project delivered by Web-Translations.
South African Airways chose to use OpenCms as the content management system for their multilingual flight booking site. This video outlines the project, challenges that were faced and the fantastic results that were achieved.
Highlights of Daniel Rajkumar’s presentation of the South African Airways website localisation case study delivered by Web-Translations at Internet World.
For more infomation about website localisation, or to obtain a copy of the slides from Daniel’s presentation, please email: sales[at]web-translations.co.uk.
As its imports from and exports to other nations continue to increase at a dramatic rate, and the Chinese government’s continued efforts to encourage citizens to buy home-grown products are proving successful, can The People’s Republic of China really still be considered as an emerging market?
