Archive for the ‘International Trade’ Category
Wednesday, November 30th, 2011

In today’s competitive business environment, it pays to be the first company to market with a new product or service. Here are our tips on how to beat your competitors and take full advantage of global opportunities in your sector.
1. Be the early bird – get there first!
Localise your homepage for multiple markets – then you have the pick of where to focus your attention & resource rather than being forced out of the markets your competitors already operate in.
2. Forge your own path
China, Russia, and other fast-growing economies will compete with you in markets you hadn’t even begun to consider. Don’t follow the herd, but blaze your own trail. This takes confidence and a strong business plan but it is the only way to keep competitive advantage.
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Tags: China, International Trade, maintaining multilingual websites, Russia, Website Localisation
Posted in ecommerce, International Trade, Newsletter, Serious Business, UK News | 2 Comments »
Thursday, November 10th, 2011
As of the 6th December, AFNIC – (manager of the registry of .fr domain names) will lift restrictions on the availability of the .fr domain (among others) to European businesses.
If you don’t already have a French website for putting this domain to use, there has never been a better time…
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Tags: .fr domain, AFNIC, French, French translation, french website, global ecommerce, International Trade
Posted in ecommerce, EU News, International Trade, Newsletter, The Internet, UK News | No Comments »
Thursday, August 25th, 2011
Diageo announced a 5% growth in annual profits today, an increase that Chief Executive Paul Walsh largely attributes to its activities in emerging markets.
While sales fell in Greece, Spanish and Ireland (all economies that have struggled in the last few years), Diageo’s acquisition of the leading Turkish spirits company Mey Icki, and its performance in North America and Asia-Pacific have offset the downturn in European trade.
This makes them the latest in a line of successful global companies who are spreading the risk of underperformance in developed markets such as Western Europe by expanding into countries further afield, or the path less trodden by competitors. (more…)
Tags: Asia-Pacific, Diageo, economic growth, economy, Greece, International Trade, Ireland, Spain, Turkey
Posted in International Trade, Newsletter, Serious Business, Surviving the Recession | 4 Comments »
Wednesday, August 10th, 2011
Yes, it’s a bit early to mention Christmas, I know, but savvy online retailers are already in the midst of preparing for the festive period.
Success stories such as Amazon and ASOS have shown that international sales can have a huge impact on an ecommerce business, so it’s hardly surprising that more retailers are jumping on this bandwagon and localising their websites to open up shop to international customers.
Before jumping in with both feet, however, there are a few things you can do to ensure your international online sales go smoothly ahead of the festive season: (more…)
Tags: Amazon, ASOS, ecommerce, email translation, international business, multilingual communication, multilingual SEO
Posted in ecommerce, International Trade, Newsletter, Serious Business, UK News, Web-Translations | 1 Comment »
Friday, July 29th, 2011

There is a lot more to translation than meets the eye. Yes, the essence of the process is translating a piece of text from one language into another, but there is a lot more to consider than many people are aware.
There are lots of factors that need to be taken into account both before starting work, and during the translation process itself. Clarifying these points, and identifying any issues at the start helps to ensure a smooth translation process, and avoids delays while any difficulties are overcome.
Depending on the size and complexity of the project, clients should be asked several key questions, including (but not limited to):
What is the purpose/end use of the translation?
File formats – what format do they need the translation back in?
Processing text post-translation – will it be added to a Content Management System, or typeset into a design ready for print? If so, are those responsible experienced in doing so?
Reference material – could include previous translations and any background information to guide the translators. Clients who take the time to provide such information reap the benefits by getting an accurate translation that reflects their company style and is immediately fit for purpose. Without background information, the translators are often working in the dark, and it can take longer to produce text that is ready to use or publish.
Is there an in-country manager who will be reviewing the text, or who can help with any terminology queries?
Is the author of the document available to answer any queries about its contents?
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Tags: content management system, document translation, Translation, translation process
Posted in About Translation, International Trade, Translation Issues | No Comments »
Tuesday, July 12th, 2011
As its imports from and exports to other nations continue to increase at a dramatic rate, and the Chinese government’s continued efforts to encourage citizens to buy home-grown products are proving successful, can The People’s Republic of China really still be considered as an emerging market?
China’s economy has been growing by an average 10% every year for the last 3 decades, the fastest growing major economy in the world. It is the second largest economy after the USA, and could overtake the United States as early as 2020, according to experts at Standard Chartered Bank.
China is also the largest exporter and second largest importer of goods in the world, and became the world’s top manufacturer in 2011, surpassing the United States.
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Tags: China, China Mobile, economic growth, International Trade, People's Republic of China, Tsingtao
Posted in International Trade, Newsletter | No Comments »
Friday, June 24th, 2011
New German site launched!

We met Amy Karim at the Internet Retailing Expo in March, where we spoke to her about expanding her online bridal accessories business internationally. She’d already decided to target Germany as a new market, and so our International Blast service was the ideal solution to get her started. (more…)
Tags: Crystal Bridal Accessories, German translation, International Blast, International Brand Research, Website Localisation
Posted in Buying Translation, ecommerce, International Trade, Newsletter, The Internet | 1 Comment »
Tuesday, June 14th, 2011
In a recent poll, 90% of internet users in Europe would visit a site in their own language when given the choice. Meanwhile, 53% would still use a site if it was in English rather than their native language. However, despite this relatively high figure, these users would not necessarily be happy about the lack of information available in their own language, with 44% of respondents stating that they felt they did not necessarily receive all the facts when the website was only available in another language. (more…)
Tags: Ben Rooney, ecommerce, english, European Union, internet, multilingual website, Translation, Wall Street Journal, website
Posted in ecommerce, International Trade, Newsletter, Serious Business, The Internet | 5 Comments »
Friday, June 10th, 2011
Looking at facts and figures relating to tourism in the United Kingdom can give us an insight into why people visit the country, what they look forward to the most, and why they would return. This is very important in the world of translation, in order to offer services to industries that would benefit the most from translating their websites, brochures and menus, to name but a few.
With the Olympics coming up next year, which will attract a huge number of multilingual tourists from all over the world, this is the perfect time to look at the statistics, and determine which areas of British culture are likely to attract visiting tourists. Companies within these fields could potentially reap huge rewards from offering details of their services in the right languages so that foreign tourists can understand what is on offer, and make the most of their trip to the UK. Not to mention that upon receiving a warm welcome, and being addressed in their own language, those tourists are more likely to think highly of our culture and country in general, and potentially more likely to recommend a visit, or even to return themselves. (more…)
Tags: Historic Royal Palaces, languages, London, london zoo, olympic games, Theatre, tourism, Tourists, Translation, UK tourism
Posted in About Translation, International Trade, The Internet | No Comments »
Sunday, June 5th, 2011

Piracy is a worldwide concern, yet interestingly; there is no true universal meaning of “copyrighted material.” Each country has its own separate laws to protect or release media and software to the public. Many countries have strict laws against piracy that provide artists and developers with the legal ability to prosecute those who pirate their material. However not all governments have incentive to protect copyrighted materials, which can cause problems for the country itself and for those with stricter regulations. Thus, while you don’t need a criminal justice degree to understand them, exploring some of the measures being taken to prevent international piracy requires a brief explanation of the difficulties in dealing with unequal copyright laws.
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Tags: censorship, copyright, Great Firewall of China, international law, international piracy, piracy
Posted in International Trade, Technology, The Internet | 2 Comments »