We regularly use the term “to google”, using it as a verb to replace “to search for online” and the vast majority of people understand what it means. However, it doesn’t necessarily mean that we will use the search engine Google, we may use another – Bing or Yahoo for example. In fact, according to a BBC article, “Bing’s US searches rose to 14 percent in May from 12 percent at the end of 2010″. However, despite the competition, as reported in an article published in 2007, a study found that on average 90 million unique visitors use Google each day. (more…)
In a recent poll, 90% of internet users in Europe would visit a site in their own language when given the choice. Meanwhile, 53% would still use a site if it was in English rather than their native language. However, despite this relatively high figure, these users would not necessarily be happy about the lack of information available in their own language, with 44% of respondents stating that they felt they did not necessarily receive all the facts when the website was only available in another language. (more…)
Looking at facts and figures relating to tourism in the United Kingdom can give us an insight into why people visit the country, what they look forward to the most, and why they would return. This is very important in the world of translation, in order to offer services to industries that would benefit the most from translating their websites, brochures and menus, to name but a few.
With the Olympics coming up next year, which will attract a huge number of multilingual tourists from all over the world, this is the perfect time to look at the statistics, and determine which areas of British culture are likely to attract visiting tourists. Companies within these fields could potentially reap huge rewards from offering details of their services in the right languages so that foreign tourists can understand what is on offer, and make the most of their trip to the UK. Not to mention that upon receiving a warm welcome, and being addressed in their own language, those tourists are more likely to think highly of our culture and country in general, and potentially more likely to recommend a visit, or even to return themselves. (more…)
Piracy is a worldwide concern, yet interestingly; there is no true universal meaning of “copyrighted material.” Each country has its own separate laws to protect or release media and software to the public. Many countries have strict laws against piracy that provide artists and developers with the legal ability to prosecute those who pirate their material. However not all governments have incentive to protect copyrighted materials, which can cause problems for the country itself and for those with stricter regulations. Thus, while you don’t need a criminal justice degree to understand them, exploring some of the measures being taken to prevent international piracy requires a brief explanation of the difficulties in dealing with unequal copyright laws.
In this video, Daniel Rajkumar presents the case study of the South African Airways website localisation project delivered by Web-Translations.
South African Airways chose to use OpenCms as the content management system for their multilingual flight booking site. This video outlines the project, challenges that were faced and the fantastic results that were achieved.
A few customers have recently asked me if they should host their multilingual sites locally for the market they are targeting, while others with locally hosted sites have asked me about the implications of moving to the cloud.
Reading between the lines, the premise of such questions tends to centre around SEO and so my post is somewhat more marketing-oriented than IT. All comments are welcome.
Highlights of Daniel Rajkumar’s presentation of the South African Airways website localisation case study delivered by Web-Translations at Internet World.
For more infomation about website localisation, or to obtain a copy of the slides from Daniel’s presentation, please email: sales[at]web-translations.co.uk.
Our blog has once again been nominated as one of the Top 100 language blogs – renamed this year as the “Top 100 Language Lovers” – in the Language Professionals category.
We are honoured to be part of this list for the 3rd year running – if you like reading our blog, please vote using the button below, or use this link.
Thanks for your support, we’ll let you know the results!
The seminar presentation given by Daniel Rajkumar last Monday at OpenCms Days was voted best in its showcase by delegates attending the event, which took place over 2 days in Köln.
Daniel’s presentation, entitled “Implementing OpenCms for eCommerce sites – South African Airways” gained 43% of the vote for best session in its showcase – see the full survey results here. At such a technically-focused event, this is a real accolade, and will encourage Web-Translations to take part in other similar events around the world.
We regularly use the term “to google”, using it as a verb to replace “to search for online” and the vast majority of people understand what it means. However, it doesn’t necessarily mean that we will use the search engine Google, we may use another – Bing or Yahoo for example. In fact, according to a BBC article, “Bing’s US searches rose to 14 percent in May from 12 percent at the end of 2010″. However, despite the competition, as reported in an article published in 2007, a study found that on average 90 million unique visitors use Google each day. (more…)
