A recent report by the Common Sense Advisory states that global companies need to have multilingual websites in order to compete on an international scale.
According to the report, an English-only site can be read by 23.2% of the global online population. Making it readable in simplified Chinese adds 22.3% and Spanish 9.0%. (more…)
“Web-Translations offers the full range of services I need for producing our multilingual brochures, email campaigns and website copy, and at a competitive price, so I don’t need to shop around.
The staff are helpful and knowledgeable – our account manager was able to advise me on the best languages to choose for the countries we wanted to target, which was a great help.
All round, the service I get from them is outstanding. I’d definitely recommend Web-Translations.”
Emma Shailer, Head of International Marketing - UCreative (University for the Creative Arts)
Register free online (a saving of £30) for Internet World (10-12 May, Earl’s Court - London) and come and hear about the success we’ve brought to South African Airways by localising their website.
Our Managing Director Daniel will be presenting our case study of the South African Airways website localisation project at 15:00 on Wednesday 11th May in the Content Management Theatre.
We’ll also be on stand E3055, showcasing recent client success stories and demonstrating how localising your website can dramtically improve your bottom line.
We look forward to seeing you there!
Love it or hate it, the internet is increasingly becoming an essential tool in everyday life. This rings especially true in the field of translation.
Google has confirmed that it will machine translate patents into more than 29 languages, using the Google Translate interface.
On 30th November, an agreement was reached between Google and the European Patent Office (EPO), in order to facilitate the understanding of patents throughout the world.
“Only a couple of weeks after the relaunch of our website, we achieved our highest revenue ever from online sales! I’d expected it to take longer to achieve results, so am really impressed with the outcome.”
Benjamin Schubert, E-Commerce Project Manager – South African Airways
Translation is a complex service that often doesn’t quite get the recognition it deserves. Many people who buy translation may never have lived in another country and so have no frame of reference for the level of skill required to complete a good translation.
Consequently many fall into the trap of buying translation as a commodity, as if buying rice or cotton. But translation is a service, and like all services, it is performed by people so education, skill and time all contribute to delivering the final ‘product’ (for want of a better expression).
While it’s logical that you would want a service to be performed by the best people, it’s actually quite alien to most of us to buy a service from a) someone you don’t know b) aren’t ever likely to meet and c) where you as a buyer do not actually consume or experience the service first-hand.
“Price & speed of service are key factors in our choice of translation provider. Web-Translations was recommended to us, and the team has been brilliant at handling our requests, which are often urgent and needed at short-notice. I’d definitely recommend Web-Translations to other companies who need this level of service.”
Katherine Raderecht, Future Publishing Group
“Polar Instruments chose Wéb-Tränslatiôns as a one-stop shop for maintaining the international side of our website.
Wéb-Tränslatiôns’ ability to work alongside our international sales organisation is key in having professionally localised content in a highly specialised market segment.”
Martyn Gaudion, CEO - Polar Instruments Ltd.
Web-Translations are pleased to announce that they are now working with Guernsey based company Polar Instruments, producers of testing equipment for printed circuit boards.
With an existing customer base in Asia, Polar Instruments wanted to improve their existing Asian websites in line with their English site, in order to keep Asian Pacific customers up to date with product developments from a constantly changing product base. With a customer base, and customer support available in 7 local languages, their website is a key marketing and sales tool, and Web-Translations are extremely happy to be working with Polar Instruments on the translation and search engine submission of their website to international search engines.
As well as website localization Web-Translations are working with Polar Instruments to localize software applications used by the company and its clients across the Asia Pacific region. Downloads of programs used by both Polar Instruments and its clients will soon be available in Asian languages.
