We’re combining our 3 lead web services to help your website launch in international markets with a bang.
All good things come in threes - that’s certainly true when it comes to launching your website in a new language and country. Follow these 3 key steps to start seeing results from your website:
Step 1:Brand Research - find out how suitable your brand or product name is for international markets
Step 2: Keyword Research - investigate what people actually search for to find your product, and use this information to your advantage
Step 3: International Blast - put the results of the research into practice, localise your homepage & contact form, and start generating enquiries, with a method that is usually cheaper and more effective than pay-per-click advertising
Each of these services usually costs £295 per language.
However, during February we’re offering these 3 services as a package for £590 - so you get one free when you buy them together.
To kickstart your website in a new language, or test a market you’re intending to target, simply email us, or call +44 (0) 113 8150460.
Selling online has enormous advantages over a traditional business model.The main one is the ability to be instantly global, in the sense that your website can be accessed by anyone, anywhere, anytime. However, very few e-businesses take a global approach from the outset or even seriously consider harnessing this potential once they have reached scale in their home market. (more…)
Yes, it’s a bit early to mention Christmas, I know, but savvy online retailers are already in the midst of preparing for the festive period.
Success stories such as Amazon and ASOS have shown that international sales can have a huge impact on an ecommerce business, so it’s hardly surprising that more retailers are jumping on this bandwagon and localising their websites to open up shop to international customers.
Before jumping in with both feet, however, there are a few things you can do to ensure your international online sales go smoothly ahead of the festive season: (more…)
Until last year, domain names could only be created using Latin characters a-z and numbers 1-9. This excluded accented characters and scripts such as Arabic, Chinese and Korean. In 2010, the use of non-Latin scripts in domain names was enabled, limited at first to the use of the country’s name in the official language.
Just how important is it to have domain names in various languages? We have previously discussed the importance of translating a website (obviously something we believe in!) in order to reach a wider audience, and surely domain names are an extension of that. Do Arabic speakers trust sites with domain names ending in .com or .co.uk? According to recent reports by the BBC, whilst some argue that domain names are becoming less important, given the ever-increasing popularity of social media networks such as Twitter and Facebook, others believe a good domain name is a sign of the importance and standing of a website. If potential visitors are discouraged from visiting a site that is only available in another language, surely the same applies to domain names? (more…)
In a recent poll, 90% of internet users in Europe would visit a site in their own language when given the choice. Meanwhile, 53% would still use a site if it was in English rather than their native language. However, despite this relatively high figure, these users would not necessarily be happy about the lack of information available in their own language, with 44% of respondents stating that they felt they did not necessarily receive all the facts when the website was only available in another language. (more…)
A few customers have recently asked me if they should host their multilingual sites locally for the market they are targeting, while others with locally hosted sites have asked me about the implications of moving to the cloud.
Reading between the lines, the premise of such questions tends to centre around SEO and so my post is somewhat more marketing-oriented than IT. All comments are welcome.
Highlights of Daniel Rajkumar’s presentation of the South African Airways website localisation case study delivered by Web-Translations at Internet World.
For more infomation about website localisation, or to obtain a copy of the slides from Daniel’s presentation, please email: sales[at]web-translations.co.uk.
Register free online (a saving of £30) for Internet World (10-12 May, Earl’s Court - London) and come and hear about the success we’ve brought to South African Airways by localising their website.
Our Managing Director Daniel will be presenting our case study of the South African Airways website localisation project at 15:00 on Wednesday 11th May in the Content Management Theatre.
We’ll also be on stand E3055, showcasing recent client success stories and demonstrating how localising your website can dramtically improve your bottom line.
Web-Translations will be exhibiting at this year’s Internet Retailing Expo at the Birmingham NEC from 23rd-24th March.
The expo brings together leading marketing, software and service providers to help all kinds of companies involved in online retail to grow and succeed.
Our Managing Director Daniel will be presenting as part of the Jumpstart programme:
Increasing export sales to foreign markets
While the UK leads the way in ecommerce, relatively few etailers profit from exploiting foreign markets. In his presentation, Daniel Rajkumar will explain how a multi-market, multi domestic approach to ecommerce helps increase visitor confidence to drive up conversion rates. In addition to best practice, Daniel will divulge secrets and practical tools for your multilingual eMarketing strategy, including the use of Social Media, SEO, PR and local affiliate networks to drive traffic and revenues.
Whether you’re a global company operating in many markets or a domestic business looking to export for the first time, Daniel’s presentation is pitched to cover the basics as well as some advanced practices, useful to strategic decision makers and practical implementers alike, you are sure to come away with ideas and inspiration that will open your eyes to the lucrative potential of non-English markets.
