“We know we can relax when it comes to translations because Web-Translations has got it covered.

The projects team is quick to respond to our requests, and we know we can rely on them for prompt delivery of time-sensitive translations for our website updates and various campaigns. They’re really easy to use and operate seamlessly in the background, so definitely make our job easier.

The service is excellent, and I’d recommend it to other international companies.”

Jonas Eriksson, Website Content Editor – Betsson Group

Vogue Italia has been widely criticised for the feature it ran on its blog this Monday, a piece entitled “Slave Earrings” that has since been removed.

The post read: “Jewellery has always flirted with circular shapes, especially for use in making earrings. The most classic models are the slave and creole styles in gold hoops.”

It continued: “If the name brings to the mind the decorative traditions of the women of colour who were brought to the southern United States during the slave trade, the latest interpretation is pure freedom. Colored stones, symbolic pendants and multiple spheres. And the evolution goes on.” (more…)

“Thanks for all your help. We are really pleased with all the work you have done – the site looks great and your service was VERY efficient and stress-free. Would recommend you to anyone and if we need another translation will definitely be coming back to your company.”

Amy Karim, Business Manager – Crystal Bridal Accessories

New German site launched!

We met Amy Karim at the Internet Retailing Expo in March, where we spoke to her about expanding her online bridal accessories business internationally. She’d already decided to target Germany as a new market, and so our International Blast service was the ideal solution to get her started. (more…)

The question of the introduction of anglicisms into foreign languages is not new, it has long been a polemic, controversial topic about which many feel strongly. Words such as “le weekend”, “das Marketing” and “un hobby” spring to mind. Recently, German linguists have expressed fears that the introduction of more and more English vocabulary could be dangerous for the future of the German language.

The German Language Association, Verein Deutsche Sprache (VDS), makes monthly updates to its “Anglicism Index” to include English words that have been recently incorporated into the German spoken word. They then suggest German alternatives for these words. Recent additions to the VDS list include “follower” and “live-stream”, words for which there also exist German equivalents.

Opinion is currently divided regarding the threat that the introduction of English words carries to the German language. VDS spokesman, Holger Klatte, recently commented: “Particularly in the areas of technology, medicine, the internet and the economy, English is becoming ever more important.” He also stated: “There are not enough new German words being invented, and many people find they are excluded from the conversation because they can’t understand it.”

Not everyone is in agreement with VDS and the threat English poses to the German language. The Managing Director of the Society for the German Language (Gesellschaft für deutsche Sprache), Andrea-Eva Ewels, comments that “only 1%-3% of the average German’s vocabulary of 5,000 words is made up of anglicisms.” This Society believes that the inclusion of English vocabulary enhances the German language, rather than harming it. However, the public in Germany seem to be on the side of VDS, with 39% of interviewees questioned in 2008 confirming their opposition to anglicisms.

There are a handful of foreign words that we use in English, such as “déjà vu”, “siesta” and “rendezvous”. How would we feel if more and more foreign words were introduced into our everyday vocabulary? The most important question that this discussion and debate poses is surely: why use an English word when a German word will suffice? Is there a benefit to incorporating a new English word into the language, in place of the equivalent German? Let us know what you think…

Register free online (a saving of £30) for Internet World (10-12 May, Earl’s Court – London) and come and hear about the success we’ve brought to South African Airways by localising their website.

Our Managing Director Daniel will be presenting our case study of the South African Airways website localisation project at 15:00 on Wednesday 11th May in the Content Management Theatre.

We’ll also be on stand E3055, showcasing recent client success stories and demonstrating how localising your website can dramtically improve your bottom line.

We look forward to seeing you there!