[caption id="attachment_1392" align="aligncenter" width="568" caption="Europeans are buying more online as confidence increases and companies deliver a better user experience."][/caption]

As e-tailers prepare for another record Christmas period they should consider the changing trends in consumer confidence across Europe for new opportunities. Consumers are buying more frequently in every country in Europe, but as the pace of growth slows in the UK and competition stiffens, smart businesses will look to serve multilingual markets where consumerism grows faster and is less competitive.

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