Highlights of Daniel Rajkumar’s presentation of the South African Airways website localisation case study delivered by Web-Translations at Internet World.
For more infomation about website localisation, or to obtain a copy of the slides from Daniel’s presentation, please email: sales[at]web-translations.co.uk.
ABDN is working in partnership with UK Trade and Investment to host a seminar on International Trade in Leeds next week.
Date: Wednesday 18th May 2011
Time: 6:30pm - 8:30pm
Venue: Irwin Mitchell Solicitors Leeds, 2 Wellington Place, Leeds, LS1 4BZ (more…)
Web-Translations is pleased to announce its partnership with Istanbul-based e-marketing company euro.message.
euro.message is one of the 50 fastest-growing technology companies, and the largest e-marketing service provider in Turkey.
Web-Translations will be exhibiting at this year’s Internet Retailing Expo at the Birmingham NEC from 23rd-24th March.
The expo brings together leading marketing, software and service providers to help all kinds of companies involved in online retail to grow and succeed.
Our Managing Director Daniel will be presenting as part of the Jumpstart programme:
Increasing export sales to foreign markets
While the UK leads the way in ecommerce, relatively few etailers profit from exploiting foreign markets. In his presentation, Daniel Rajkumar will explain how a multi-market, multi domestic approach to ecommerce helps increase visitor confidence to drive up conversion rates. In addition to best practice, Daniel will divulge secrets and practical tools for your multilingual eMarketing strategy, including the use of Social Media, SEO, PR and local affiliate networks to drive traffic and revenues.
Whether you’re a global company operating in many markets or a domestic business looking to export for the first time, Daniel’s presentation is pitched to cover the basics as well as some advanced practices, useful to strategic decision makers and practical implementers alike, you are sure to come away with ideas and inspiration that will open your eyes to the lucrative potential of non-English markets.
View the presentation schedule online
Register online free at http://www.internetretailingexpo.com/
We hope to see you there!
Join Web-Translations and a host of other international business experts at the betterbusiness Going Global Workshop, next Wednesday (9th March) at Lacon House, London.
This event will focus on how to take your business global. With growing populations across the globe and the rise of the developing nations, can your business afford to miss out on these lucrative markets? (more…)
On Friday I had the opportunity to have lunch with Lord Stephen Green of Hurstpierpoint, Minister for Trade & Investment.
Entrepreneurs from businesses across Yorkshire attended a lunch event hosted by Angloco in their Batley premises. Angloco manufactures fire engines for all kinds of organisations around the world, and exports to over 45 countries. (more…)
It’s always good when a prominent figure echoes what we’ve been saying for years - expanding into foreign markets using your website is a great way to grow your business, and is a low-risk option in these difficult financial times. (more…)
The Wensleydale Creamery in Yorkshire is one step closer to realising their goal of achieving Protected Geographical Indication (PGI) for their cheese, according to an article in the Yorkshire Post. This would provide the Yorkshire cheese with the same protection as products such as Parma Ham and Melton Mowbray Pork Pies, ensuring that no other cheese makers could use the name ‘Real Yorkshire Wensleydale’.
The original recipe, now over 800 years old, is still used in the production of the cheese. As the managing director of the Wensleydale Creamery, David Hartley, commented: ‘Applying for PGI status will protect the integrity and provenance of our cheese and elevate it above and differentiate it from manufacturers outside the region.’ (more…)
SEO is just as important for your foreign language sites as for your English one. Simply translating content and putting it online unfortunately does not mean that any of your potential customers will find the pages you have created for their benefit.
As Nataly Kelly of the Common Sense Advisory says:
“It just doesn’t work to assume that a target audience who has been linguistically underserved in the past will miraculously show up at your site in the months following the launch of your new content. [...] you need to publicize your new content and drive your target audience to the new site. Just as with your source language website, expect the traffic to build over time.” (more…)
This post is an explanation of how our International Blast service works, as it’s something we are often asked about.
International Blast was developed as a first step localisation for companies who wanted to begin trading internationally online, but preferred a cautious approach rather than investing a larger amount of money, time and resources in localising their whole website.
Even localising just one or two key pages of a website yields results, and often generates sales in a new target market. By pricing the service at £295, it is also an affordable option if a company wish to test several new markets at once. (more…)
