We’re combining our 3 lead web services to help your website launch in international markets with a bang.
All good things come in threes - that’s certainly true when it comes to launching your website in a new language and country. Follow these 3 key steps to start seeing results from your website:
Step 1:Brand Research - find out how suitable your brand or product name is for international markets
Step 2: Keyword Research - investigate what people actually search for to find your product, and use this information to your advantage
Step 3: International Blast - put the results of the research into practice, localise your homepage & contact form, and start generating enquiries, with a method that is usually cheaper and more effective than pay-per-click advertising
Each of these services usually costs £295/€375 per language.
However, during February we’re offering these 3 services as a package for £590/€750 - so you get one free when you buy them together.
To kickstart your website in a new language, or test a market you’re intending to target, simply email us, or call +44 (0) 113 8150460.
Once you make the important decision to localise your website for a foreign market, and select a provider to deliver the project, your work is not quite yet done. It’s equally important to identify which sections of the website should be included in the localisation project, not least from a budgetary perspective.
We usually advise clients who are embarking on their first localisation to omit the following sections:
- News
- Meet the team, or equivalent
- All blog posts
The reason being that this type of contact can quickly become out of date, unless a strategy is in place to manage multilingual updates.
Recent reports have stated that in the month of May, Google sites, including its search engine, Gmail and Youtube (which it acquired back in 2006), had 1 billion unique visitors in total. Having previously discussed the competition each search engine site faces to be the most popular and most-used, the figures distributed by ComScore, a company that compiles web data, show just how popular Google is. (more…)
A lot of websites on the internet are available in more than one language, and some in a number of different languages. This is a topic that features every now and then on this blog, as we comment on which languages are most popular, how the languages in which a website are available affect the traffic to a website, and so on.
One language that doesn’t get much press or attention is Maltese. Maltese is a very interesting language; about half of its vocabulary is borrowed from Italian and Sicilian,and English words make up as much as 20% of its vocabulary. (more…)
In a recent poll, 90% of internet users in Europe would visit a site in their own language when given the choice. Meanwhile, 53% would still use a site if it was in English rather than their native language. However, despite this relatively high figure, these users would not necessarily be happy about the lack of information available in their own language, with 44% of respondents stating that they felt they did not necessarily receive all the facts when the website was only available in another language. (more…)
In this video, Daniel Rajkumar presents the case study of the South African Airways website localisation project delivered by Web-Translations.
South African Airways chose to use OpenCms as the content management system for their multilingual flight booking site. This video outlines the project, challenges that were faced and the fantastic results that were achieved.
Highlights of Daniel Rajkumar’s presentation of the South African Airways website localisation case study delivered by Web-Translations at Internet World.
For more infomation about website localisation, or to obtain a copy of the slides from Daniel’s presentation, please email: sales[at]web-translations.co.uk.
A recent report by the Common Sense Advisory states that global companies need to have multilingual websites in order to compete on an international scale.
According to the report, an English-only site can be read by 23.2% of the global online population. Making it readable in simplified Chinese adds 22.3% and Spanish 9.0%. (more…)
It’s always good when a prominent figure echoes what we’ve been saying for years - expanding into foreign markets using your website is a great way to grow your business, and is a low-risk option in these difficult financial times. (more…)
This post is an explanation of how our International Blast service works, as it’s something we are often asked about.
International Blast was developed as a first step localisation for companies who wanted to begin trading internationally online, but preferred a cautious approach rather than investing a larger amount of money, time and resources in localising their whole website.
Even localising just one or two key pages of a website yields results, and often generates sales in a new target market. By pricing the service at £295, it is also an affordable option if a company wish to test several new markets at once. (more…)
